When we talk about skincare , our thoughts immediately turn to the face: serums, toners, masks, and SPF. But what about the rest of the body ?
Often overlooked in our daily routine, the body deserves the same attention and dedication we give our face. Skincare isn't just a cosmetic treat, but a fundamental step in maintaining the balance, health, and beauty of our skin.
This becomes even more important as time goes by: the lack of care for particularly sensitive and oil-free areas of the body such as the knees, elbows and hands, where our skin is generally rougher and thinner, can exacerbate the signs of premature aging and cause irritation, discomfort and small tears.

Why is body skincare more neglected?
Lack of time
The common perception is that body care requires more time and space than facial care: the body care routine is therefore still seen by many as an extra, not a daily priority.
But if we think about it, is that really the case? A well-structured facial routine, even the simplest one, requires at least three or four steps; does a simple body scrub , to be used while showering or after a good bath, really require so much more time?
Little communication and marketing
The media tends to push facial skincare much more, for a simple reason: in communication that emphasizes mere aesthetic appearance rather than skin health, the body is often covered by clothing – so if it's not visible, it has less importance.
We therefore feel less inclined to take care of our skin, especially in winter, when we're more covered up. Even in summer, however, we still tend to mistakenly think that body care is limited to sunscreen , which, while very important, isn't enough on its own.
Less awareness
The body can also suffer from specific skin problems : dermatitis, hyperpigmentation, stretch marks, folliculitis, and more.
Many people think that daily body washing is enough to keep these problems at bay, but this isn't the case: in fact, washing too frequently without the support of a moisturizing product completely removes the protective layer of sebum from our skin, leaving it defenseless – exactly like with our face.

A 100% natural body scrub
If you are looking for a hydrating and delicately exfoliating product, 100% natural and Made in Japan, Fujihada recommends GOSHU Body Scrub !
This body scrub is made with pure sea salt from the depths of Toyama Bay, rich in essential minerals for skin health: magnesium, sodium, calcium, and potassium. Their action is invaluable in maintaining the skin's delicate balance and promoting its barrier effect , making it more resilient and able to resist external aggressions.
The sea salt in the Body Scrub is combined with vegetable squalane , derived from sugar cane, and plant oils. Squalane is a hydrating ingredient native to our skin and is gently absorbed after the scrub, leaving skin hydrated and supple.
Thanks to its completely natural formula, your skin will be hydrated, soft, and supple after just one massage.
Is GOSHU body scrub suitable for my sensitive skin?
Of course! GOSHU Body Scrub is ideal for even the most sensitive skin as it is 100% naturally derived, free from artificial fragrances and colorants.
In its Full Set version, the Body Scrub comes in an elegant jar made of Gyoku glass , an opalescent, white, and highly resistant material produced by a specialized Japanese company. This type of Japanese glass is extremely resistant to impact and keeps its contents in ideal conditions of stability, making it perfect for use in cosmetics.
The Body Scrub Full Set includes a Gyoku jar, a sachet of pure sea salt, and a sachet of pure squalane. The separate sachets ensure each ingredient is delivered in its ideal state of preservation and effectiveness, which is maintained over time thanks to the Gyoku glass jar.

The Bath, the Onsen and the Goshu Essences
Speaking of body care, we cannot fail to mention a habit very dear to the Japanese that we might now find unusual in the West: that of the regenerating bath , which the Japanese love to take very frequently, even every day, not so much to wash themselves but as a moment of regeneration and well-being par excellence.
Traditional Japanese bathrooms , in fact, are often structured into two separate areas: it is customary to rinse off quickly in the shower before entering the bathtub, which is reserved exclusively for a long period of soaking and relaxation, often accompanied by scented essences .
Only after getting out of the bath should one actually wash themselves with soap and water in the shower: in Japanese thought, the two moments have different purposes and should never be mixed, also because bath water often needs to be enough for all family members, and it is therefore important to keep it clean.
But what are the benefits of a good hot bath ?
Immersion in hot water, often above 40°C, stimulates sweating , helping eliminate toxins through the skin. This detoxifying effect promotes cleaner, more oxygenated, and radiant skin.
Furthermore, heat stimulates microcirculation , promoting the delivery of nutrients to the skin and improving skin tone. Increased blood flow also means better tissue oxygenation and healthier, firmer-looking skin.
Onsen, a natural source of well-being
In addition to home bathing, onsen (温泉) – traditional natural, geothermally heated hot springs – have been a cornerstone of wellness and body care in Japan for centuries.
Rich in minerals such as sulfur, iron, and calcium, hot spring waters help improve circulation, relax muscles, and keep skin soft and healthy. In addition to the physical benefits, onsen also offer a profound relaxation effect , helping to reduce stress and rebalance mind and body.
Immersed in nature and in a context of silence and respect, these places represent a form of holistic skincare that reflects the Japanese attention to hygiene, harmony, and daily well-being.

Transform Your Bathroom into an Onsen with Goshu Aroma Essence
To evoke the tranquility of an onsen in your home, fill your bathtub with very hot water.
The GOSHU brand offers various essences inspired by Japanese onsen, the Aroma Essences : choose your favorite among the Green Tea, Yuzu, Hinoki or Peppermint fragrances available on our website fujihada.com.
Shake the bottle of your Aroma Essence well and, while the water is running, add a few drops of the product to the tub.
Swirl the water slightly with your hand to distribute the product evenly.
Before bathing, we recommend taking a quick shower, as per Japanese tradition. Then relax in the tub for 15-20 minutes, focusing on your breathing.
Let the beneficial ingredients work on your skin and inhale the relaxing fragrance of your chosen Aroma Essence.
Finally, wrap yourself in a warm towel and indulge in a moment of relaxation .
The Aroma Essences to try
Green Tea
A blend of fresh green tea leaf essential oils, releasing a refreshing green tea aroma.
Yuzu
A blend of ripe citrus essential oils, which release an energizing, citrusy aroma.
Hinoki Cypress
A blend of natural essential oils from trees and herbs, which together create a refined aroma that helps you relax and unwind.
Peppermint
A blend of peppermint and eucalyptus essential oils, which releases a refreshing minty aroma.
Which one will you choose for your onsen bath?
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