Sentō: storia e cultura dei bagni pubblici giapponesi
A fine giornata, quando Tokyo abbassa il volume e le insegne restano accese come lucciole, c’è un gesto che si ripete da generazioni: attraversare una piccola soglia di stoffa, lasciare...
Authentic Japanese Cosmetics
Tradition and innovation for your skin.
Limited Edition: Imabari Towels
Made from premium 100% untwisted Supima cotton, they are delicate and soft on the skin.
Listen to your skin
Observe the condition of your skin after washing your face or after showering. How does it feel?
Made in Japan
Our Story
Fuji, the sacred mountain of Japan that embodies the strength, purity and harmony that have always inspired the Japanese people. Hada, the word that in Japanese means skin, evokes the delicacy and preciousness of what surrounds and protects us.
Millenary tradition, continuous technological innovation, pure ingredients: the formula for exclusive effectiveness on your skin.
Our Brands
The brands sold by Fujihada are 100% Made in Japan , synonymous with high quality and scientific research.
We carefully select only brands that meet our needs for effectiveness, safety and integrity.
Our commitment
Fujihada products are selected according to precise criteria:
Made in Japan
The products for sale on Fujihada are made in Japan, by Japanese companies.
Safe for your skin
All Fujihada products are tested and approved for sale according to the rules of the European cosmetic market.
Effectiveness and integrity
We carefully select face and body care products that bring real benefits to your skin and your health.
Fujihada Blog
Onsen Water & Silica: The Silky Touch Your Skin Loves
In winter (or when the air is dry), you don't need to revolutionize everything: often, just changing textures and gestures is enough. In this guide, we'll see why silica-rich onsen...
Kogarashi vs. Koharubiyori: Two Japanese Words to Understand Your Skin in November
In Japan, climate is a very sensitive topic and it is He explains it in precise words. Thinking in " micro- seasons " is a typical tactic of Japanese cosmetics...
Retinoids: What's changing in the EU starting November and how to get results with J-Beauty
In the last In the cosmetic field, there has been a lot of talk about retinol and, more generally, retinoids for months . In fact, since November come into force...
Learn more about Japanese skincare, beauty tips, and new brands!
