gotō essentials: essential Japanese skincare for sensitive skin
Discover gotō essentials, the Japanese essential skincare brand designed for sensitive skin, hydration, balance, and skin barrier.
VELVETY
Shampoo and conditioner for healthier and stronger hair
Authentic Japanese Cosmetics
Tradition and innovation for your skin.
Brand of the month: SHUREI
Japanese rice-based face and eye creams with 3 key ingredients
Listen to your skin
Observe the condition of your skin after washing your face or after showering. How does it feel?
Made in Japan
Our Story
Fuji, the sacred mountain of Japan that embodies the strength, purity and harmony that have always inspired the Japanese people. Hada, the word that in Japanese means skin, evokes the delicacy and preciousness of what surrounds and protects us.
Millenary tradition, continuous technological innovation, pure ingredients: the formula for exclusive effectiveness on your skin.
Our Brands
The brands sold by Fujihada are 100% Made in Japan , synonymous with high quality and scientific research.
We carefully select only brands that meet our needs for effectiveness, safety and integrity.
Our commitment
Fujihada products are selected according to precise criteria:
Made in Japan
The products for sale on Fujihada are made in Japan, by Japanese companies.
Safe for your skin
All Fujihada products are tested and approved for sale according to the rules of the European cosmetic market.
Effectiveness and integrity
We carefully select face and body care products that bring real benefits to your skin and your health.
Fujihada Blog
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La skincare giapponese invita a scegliere meno prodotti, ma più mirati. Una routine semplice, costruita su detersione delicata, idratazione, barriera cutanea e attivi ben dosati, può aiutare la pelle a...
Barriera cutanea: cos’è e come costruire una routine skincare giapponese efficace
Quando la pelle tira, si arrossa più facilmente o perde comfort, spesso il punto da cui ripartire è la barriera cutanea. In questo articolo vediamo cos’è, perché conta così tanto...
Vesicles and Delivery: Why Cosmetic Formulation Matters as Much as Active Ingredients
In skincare, active ingredients matter, but so does how they are delivered to the skin. In this article, we delve into the role of vesicles, liposomes, and delivery systems, with...
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