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Face Towel 45x90cm | Imabari Premium Supima Cotton

Regular price €40,00
Taxes included.

45x90cm, White

Made in Japan

All products sold on Fujihada are made in Japan by Japanese companies.

A face and hair towel for your post-shower skincare and haircare routine. Gentle on skin and hair, it absorbs water and dries in record time, providing a daily spa-like feeling thanks to the full feel of Supima cotton.


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See Frequently Asked Questions here

Face Towel 45x90cm | Imabari Premium Supima Cotton

€40,00

Find out more

The 45x90 cm size is the classic Japanese face and hair towel: it absorbs water instantly, shortens drying times, and reduces friction on the skin and hair shaft. It's airy yet roomy: it dries quickly and dries quickly, too, so you don't end up damp in the bathroom. After cleansing, pat your face dry with light pressure; for hair, wrap it up without wringing and let the towel absorb excess water before drying.

Care and maintenance

Recommended washing temperature: 30–40°C (86–104°F) with a mild detergent, using a laundry net to avoid excessive rubbing. Avoid fabric softener and bleach, as they can reduce absorbency. Air dry, avoiding the dryer. A little tip: shake the towel before and after drying to incorporate air. Store perfectly dry in a well-ventilated place.

A unique cotton

Imabari, Ehime Prefecture

For over a century, the Imabari district of Japan has been synonymous with the highest quality towels: soft, extremely absorbent, and long-lasting. Here, traditional craftsmanship and modern technology combine to create towels designed for everyday use, yet with a sense of true luxury.

The Premium Supima line uses exclusively Supima cotton, a rare variety of extra-long staple cotton, woven by a Japanese mill certified by the Supima Association. The result is white, soft, and lightweight towels that absorb water instantly and maintain their beauty for a long time.

What makes Supima cotton special?

Unique quality

Supima cotton is an extra-long staple cotton, considered among the world's finest. It represents less than 1% of global cotton production, making it a rare and select raw material. The name itself comes from "Superior" and "Pima," a variety of cotton already considered highly prized.

Maruei Towel, the Japanese manufacturer of Imabari Premium Supima towels, is the only one in Japan officially recognized by the prestigious Supima Association. This represents its commitment to creating high-quality products that last.

Extra-long fiber

The fibres of this cotton are longer and more regular than normal and allow for the production of much smoother and more compact yarns than traditional cotton: this translates into an incredibly soft fabric, resistant to washing and less prone to losing shape or pilling.

Furthermore, Supima retains colours better, maintaining the whiteness and brightness of the fabric for a long time.

Exceptional absorbency and comfort

In the Premium Supima line, the cotton is spun into untwisted yarns to further enhance its softness and water-absorbing properties right from the first use.

The twist of the yarn is very important for the towel's durability and strength: normally, any cotton yarn is created by twisting the fibers on themselves to obtain the most compact yarn possible. The Premium Supima line uses a special loom, which creates a cotton yarn that undergoes little mechanical twisting, unlike traditional industrial looms: this makes the yarn of Imabari towels more resistant over time and able to easily absorb water.

The brand

Imabari Premium Supima

Questa linea di asciugamani premium nasce nel cuore di Imabari, in Giappone, un distretto famoso per la produzione di asciugamani di altissima qualità. La linea Premium Supima utilizza solo cotone a fibra extra lunga, lavorato con la cura tipica dell’artigianato giapponese per creare asciugamani morbidissimi, estremamente assorbenti e duraturi. Asciugamani pensati per l’uso quotidiano, ma con una sensazione di comfort e lusso discreto tutta giapponese.