Body Towel 73x140cm | Imabari Premium Supima Cotton
73x140cm, White
Made in Japan
All products sold on Fujihada are made in Japan by Japanese companies.
- Description
Bath towel for after showering or bathing; ideal for those who want enveloping softness without sacrificing quick drying. It dries in seconds without weighing you down and maintains its full, consistent softness over time.
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Care and maintenance
A unique cotton
Imabari, Ehime Prefecture
For over a century, the Imabari district of Japan has been synonymous with the highest quality towels: soft, extremely absorbent, and long-lasting. Here, traditional craftsmanship and modern technology combine to create towels designed for everyday use, yet with a sense of true luxury.
The Premium Supima line uses exclusively Supima cotton, a rare variety of extra-long staple cotton, woven by a Japanese mill certified by the Supima Association. The result is white, soft, and lightweight towels that absorb water instantly and maintain their beauty for a long time.
What makes Supima cotton special?
Unique quality
Supima cotton is an extra-long staple cotton, considered among the world's finest. It represents less than 1% of global cotton production, making it a rare and select raw material. The name itself comes from "Superior" and "Pima," a variety of cotton already considered highly prized.
Maruei Towel, the Japanese manufacturer of Imabari Premium Supima towels, is the only one in Japan officially recognized by the prestigious Supima Association. This represents its commitment to creating high-quality products that last.
Extra-long fiber
The fibres of this cotton are longer and more regular than normal and allow for the production of much smoother and more compact yarns than traditional cotton: this translates into an incredibly soft fabric, resistant to washing and less prone to losing shape or pilling.
Furthermore, Supima retains colours better, maintaining the whiteness and brightness of the fabric for a long time.
Exceptional absorbency and comfort
In the Premium Supima line, the cotton is spun into untwisted yarns to further enhance its softness and water-absorbing properties right from the first use.
The twist of the yarn is very important for the towel's durability and strength: normally, any cotton yarn is created by twisting the fibers on themselves to obtain the most compact yarn possible. The Premium Supima line uses a special loom, which creates a cotton yarn that undergoes little mechanical twisting, unlike traditional industrial looms: this makes the yarn of Imabari towels more resistant over time and able to easily absorb water.
The brand
