Summer is synonymous with freedom, sun, and sea... but also with stressed, dry, and weakened hair . Between exposure to UV rays, salt, wind, and chlorine, hair is put to the test by the warm weather.

During the summer, hair loses moisture , becomes brittle, and tends to break more easily. The scalp can become dry or reactive, and color—natural or dyed—fades quickly.

It's not enough to trim damaged ends at the salon: you need to deeply repair your hair with targeted treatments . September is the perfect month to take the best care of your hair, restoring its body and shine.

What's Fujihada's advice? It's called VELVETY , a Japanese hair care line that focuses on hair's different needs: volume, hydration, or perfect smoothness.

VELVETY by Naris Cosmetics

The VELVETY line is designed to restore the beauty of damaged hair and allows you to obtain the desired texture.

This series of specific treatments, with a three-level hair care approach and ingredients based on hydrolyzed silk proteins to maintain natural or artificial color, gives shine and luminous hair.

VELVETY's exclusive Triple Repair Formula ingredient reaches deep into the 3 different layers of the hair — the cuticle, the cortex and the medulla — thus offering a three-level repairing effect that provides hydration and shine.

Treating the cortex helps maintain the hair's shape and quality, while the central layer, the medulla, retains nutrients. Finally, treating the outermost layer, the cuticle, can prevent frizz and improve hair's shine and softness.

1 Shampoo and 3 Conditioners for healthy hair

The fundamental step in the hair routine is VELVETY Hair Shampoo : a strengthening shampoo that gently cleanses the scalp, eliminating impurities and residues, while strengthening the hair structure, making it more resistant and vital.

Continued use of VELVETY Shampoo will keep your hair clean for longer, visibly healthier and shinier thanks to silk proteins , a precious ingredient from Japanese tradition and an excellent treatment for damaged or brittle hair, which improves their ability to retain hydration for a long time.

Combined with a specific conditioner from the VELVETY line, Hair Shampoo deeply hydrates, nourishes and disciplines the hair, giving it softness, elasticity and shine.

There are 3 conditioners you can choose based on the treatment best suited to your hair type:

• VELVETY Hair Conditioner S : particularly suitable for wavy , frizzy , and unruly hair, as the Straight Amino ingredient acts on the hair cortex without hardening the surface. Hair becomes smooth and shiny, remaining soft and light.
• VELVETY Hair Conditioner M : particularly suitable for dry, brittle and damaged hair , as it is rich in selected hydrating ingredients which are transported deep into the cortex of the hair, regenerating it and giving it body and shine.
• VELVETY Hair Conditioner V : particularly suitable for fine, lifeless hair that flattens easily, it gives volume and thickness while keeping it clean and shiny.

Taking care of your hair after the summer is a gesture of self-love . After months of sun, salt, and wind, it's time to restore what your hair has lost: hydration, strength, and shine.

With the Japanese VELVETY line, you can begin a true journey of deep repair , choosing the hair care products best suited to your hair's specific needs. Whether you want to restore body to fine hair, tame frizz, or nourish damaged hair, VELVETY is the answer.

September is the perfect month to regenerate your hair and prepare for autumn with healthy, shiny, and vibrant hair: start today!