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J-Beauty Under the Beach Umbrella: Japanese Skincare Products for Summer

During the summer , the condition of our skin can change due to climatic factors such as heat, humidity and increased sun exposure, or due to inadequate cleansing, which does not clean the skin properly from salt, cream residues and dirt. 

To keep your skin beautiful and healthy all year round, you need to pay attention to its condition in each season and modify your skincare routine to best support it: let's find out how together.

In Japan, summer skincare is taken very seriously, both for aesthetic and cultural reasons: having clear, even skin that's protected from sun exposure is a beauty standard deeply rooted in Japanese culture. 

It is no coincidence that during the summer, it is not uncommon to see Japanese people sheltering from the sun with the famous 日傘( higasa ), sunshades that block UV rays and preserve their fair skin tone. 

Beyond the different cultural habits we may not be accustomed to in the West, protecting our skin from the sun is very important for us too, for one simple reason: ultraviolet rays are extremely harmful to our skin. 

In particular, UVA and UVB rays , which differ in their ability to penetrate the skin's layers, cause oxidative stress, accelerating the appearance of signs of aging. In more severe cases, they cause sunburn and skin cancer. 

The main enemies of the skin in summer are therefore: 

  1. Ultraviolet rays : can weaken the skin's barrier function and cause premature aging. 

  1. Air conditioning : Skin requires constant hydration; when you're in a room with low humidity, it tends to dry out. Improperly hydrated skin will have a weakened barrier function, leading to skin problems such as blemishes, irritation, and a reduced ability to resist the effects of external agents like wind, sun, and temperature changes. 

  1. Sweat and sebum : Neither of these are inherently harmful to the skin; however, if dust, smog, or germs adhere to sweaty areas of the body, they can cause skin irritation. Sebum also forms a very important layer of our skin, the hydrolipidic film , which protects it and keeps it healthy. This "film" absorbs various types of dirt throughout the day, which must be carefully removed in the morning with a gentle but thorough cleansing, so as to restore a clean hydrolipidic film with daily skincare . 

How to protect your skin in summer

Cleanse

As a starting point for your summer skincare routine, it is therefore important to remove sweat and sebum with a gentle yet effective cleanser . 

We at Fujihada We recommend the LUQUE Gel Wash , a product which, like the others in the LUQUE line , has a light texture and is free from fragrances and colorants, making it ideal even for the most sensitive skin.

This cleanser is perfect for the morning rush as it is non-foaming : simply take a generous amount and massage it directly onto your face for clean skin in seconds. 

If you still prefer a foam cleanser, try Bizen 's Organic Brown Rice Moisturizing Soap , made with fermented rice, which gently cleanses your face and body.

Exfoliate

The next step is moderate exfoliation , to prevent the accumulation of dead cells and impurities without irritating the skin.

Here we recommend a best-selling Japanese cosmetics product, which has won the award for best exfoliating lotion in Japan for 8 consecutive years:LUQUE Conc .   

This light and gentle exfoliating lotion , enriched with natural exfoliants, can be used daily, morning and evening, without risking damage to the skin. Excellent for improving facial texture and tone! 

An alternative is MAJESTA Conc Alpha , an exfoliating lotion with alkaline enzymes to gently exfoliate the skin and remove dead cells. If you prefer deeper hydration, the Conc Beta version is also suitable for drier skin.

Prepare

After exfoliation , the skin is ready to receive a first level of hydration with LUQUE Lotion 1 , whose main ingredient is Mooi extract , an Okinawan algae, which helps keep the stratum corneum soft and resistant.  

You could also try Warew Emulsion Aqua , a fresh and light emulsion suitable for combination to oily skin that is composed not only of ceramides but also of water from Japanese hot springs. It is rich in minerals essential for restoring the skin's barrier function. 

Nourish

To complete your routine, apply a coin-sized amount ofLUQUE Milk , a light, easily absorbed moisturizing milk that, thanks to ceramides, helps keep skin well hydrated.

With LUQUE Milk you can also replace the face creams of the SHUREI line which contain 3 essential ingredients to choose according to your needs: Coenzyme Q10, collagen or hyaluronic acid.

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