In the vast world of skincare , three ingredients in particular emerge as protagonists in the prevention of premature aging and the promotion of skin health : coenzyme Q10 , hyaluronic acid and collagen .

Each of these plays a specific role, resulting in more hydrated, firm, and radiant skin. With SHUREI , a facial skincare line based on Japanese rice and natural ingredients, these active ingredients, combined with the typical care of Japanese cosmetics, can express their full potential.

Coenzyme Q10 and its function

Coenzyme Q10 is a substance naturally present in our body, which plays a fundamental role in the defense against oxidative stress .

As we age, Q10 levels decrease, making the skin more vulnerable to attack by free radicals , unstable molecules that form naturally in our bodies, often as a result of metabolic processes or in response to external factors such as pollution, UV rays, smoking and stress.

When this happens in skin cells, it can lead to:

• damage to collagen and elastin, responsible for the firmness and elasticity of the skin;
• acceleration of skin aging;
• loss of brightness and appearance of wrinkles.

Applied topically, Q10 acts as a powerful antioxidant , helping prevent the degradation of collagen and elastin and counteracting free radicals and photoaging caused by UV rays.

The constant use of a cream containing coenzyme Q10 helps improve skin tone and minimize fine wrinkles, making the complexion visibly fresher and more vital.

If you want to integrate coenzyme Q10 into your routine, we recommend SHUREI's face cream and eye cream based on this precious ingredient.

Hyaluronic Acid and its function

Hyaluronic acid, on the other hand, is known as one of the most effective moisturizers available in cosmetics. This molecule can hold up to a thousand times its weight in water, providing deep and long-lasting hydration to the skin.

Depending on its molecular weight – that is, the size of its molecules, which determines its ability to penetrate the different layers of the skin – hyaluronic acid can act on multiple levels:

• With a low molecular weight, it penetrates deeper, stimulating a plumping effect that improves elasticity and firmness.
• With a higher molecular weight, it remains on the surface, creating a protective film that smooths and helps retain hydration.
  

Thanks to this multi-level action, hyaluronic acid is a precious ally in keeping skin soft, toned and hydrated for a long time.

The skin immediately appears smoother and softer, and over time its ability to retain moisture also improves.

Integrate hyaluronic acid into your skincare routine with SHUREI Hyaluronic Acid Face Cream and Eye Cream for glowing skin!

Collagen and its function

Collagen, finally, is the protein that gives support, firmness and resistance to the skin and represents the supporting structure of the dermis, the middle layer of the skin that provides structural support and nourishment.

As we age, natural collagen production decreases, leading to sagging skin, pronounced wrinkles, and a loss of definition in facial contours.

Collagen creams generally cannot penetrate deeply, but they work by creating a film on the skin that helps retain moisture, improving the skin's appearance and enhancing the smoothing effect of other active ingredients.

In short, the main benefits of collagen are:

• Firmness: keeps skin firm and toned.
• Elasticity: helps prevent wrinkles and sagging.
• Hydration: promotes water retention in the skin.
• Repair: supports tissue regeneration (skin, hair, nails, joints).

If you're looking for a product that supports the collagen already present in your skin, try SHUREI Face Cream and Eye Cream with Collagen and Japanese Rice.

When and how to use them

In a well-constructed skincare routine, each of these active ingredients has its ideal time:

• Coenzyme Q10 is particularly suitable in the morning, because it protects against environmental damage and stimulates cellular functions.
• Hyaluronic acid is suitable for both day and night use, and is perfect for all ages, especially during the months when skin appears duller or dehydrated.
• Collagen can be introduced in the evening, as part of a richer, firming treatment, perhaps alternating or combined with formulas containing ceramides or peptides.

The SHUREI line offers a selection of face and eye contour treatments, which contain these three key active ingredients in simple, elegant formulations inspired by the Japanese philosophy of beauty.

Below is a summary of the benefits of each active ingredient compared: